CRM Industry in the Age of Trump

More than 3,500 people recently viewed the presentation "The CRM Industry in the Age of Trump" by ACRA's government relations consultant, Marion Werkheiser.

Many people also completed the survey that accompanied the presentation. As promised, here you’ll find our advocacy team’s responses to your most frequently asked questions and a summary of other survey data.

We look forward to advancing our agenda in the days ahead. To support ACRA’s advocacy fund, please contribute here. Every bit helps! If you are not yet a member of ACRA, you can join here.


When should we panic?

  • Don't panic, act! While the political winds have changed, we have a plan, and we are actively engaged in partnerships that are essential so that we can protect our priorities.

What are the best arguments in favor of our positions?

  • The $1 Billion CRM industry, which supports projects in every Congressional district in the country, facilitates a responsible balance between preservation and development, and is working to make the process more predictable and consistent for all stakeholders.
  • The Section 106 process when followed properly provides a predictable review process, which reduces risk to the developer and provides for meaningful public input.
  • The Section 106 consultation process is an important way that local communities have a say in federal projects and can make local priorities known to federal agencies. It is important to preserve this local voice in federal actions.
  • Heritage preservation and commercial development can be pursued synergistically; hundreds of thousands of development projects move forward expeditiously every year while also investigating, preserving, or mitigating impacts to historic places.
  • Heritage preservation creates jobs and saves places that power tourism and economic development, including in struggling rural and urban communities. There are tangible, quantifiable, and sustainable economic benefits of historic preservation.
  • The Section 106 process can be made more efficient and predictable through regulatory efforts such as programmatic agreements, rather than requiring Congressional action.

How should we talk with legislators? What do we say when we call?

  • The advocacy team for ACRA and its coalition partners will provide you scripts and specific talking points for calls, emails, and letters.
  • While the volume of calls and letters to legislators is important, it is especially helpful when the caller is a constituent already known and respected by the member or his/her staff. That's why it's important to develop relationships *before* you are asking for a specific action. Nothing surprises a legislator more pleasantly than when he/she meets with voters who are there to share information about their passion and career, and not to demand emergency action.
What role can government officials play? 

Agency officials/employees can:

  • Ensure that their leadership is well-informed about issues that are priorities to the cultural resource management field;
  • Help inform industry leaders and other project parties about potential policy changes coming down the pike; and
  • Share preservation success stories from your agency.

Elected officials and their staff can:

  • Request policy briefings in advance of relevant legislation with ACRA's federal advocacy team and other cultural heritage management leaders from your home district;
  • Reach out to ACRA and likeminded organizations when proposed legislation threatens our shared values; and
  • Stand strong in defense of our shared policy priorities!

What role can non-ACRA members play? 

  •  Join ACRA;
  • Follow the specific guidance in ACRA's advocacy alerts that will be posted on our social media accounts and website;
  • Join another cultural heritage-focused nonprofit organization within ACRA's coalition;
  • Encourage organizations to which you belong to align with ACRA's efforts (contact us); and
  • Develop relationships with your elected officials and their staff members assigned to our policy area and directly promote our shared values.

Do we have a list of which members of Congress support Historic Preservation?

  • Support for historic preservation takes many forms--some obvious and others less so--so a definitive ranked list is difficult to formulate. We track members' past votes on key issues, predict who will need persuasion in the future, and target advocacy efforts accordingly.
  • Congress has a Historic Preservation Caucus, whose members are listed here. Note: Membership in the caucus does not mean guaranteed support for our priorities. Also, some Congresspersons who are strong supporters of our agenda are not yet members of the Caucus.

What will we do at the state level?

  • Two chief activities will occur in states: (a) educating federal officials about our federal priorities when Congress is out of session and Members of Congress are home; and (b) educating state officials about state policy priorities.
  • For (a), our coalition will produce and share with you tools for your use in in-district meetings with your representatives;
  • For (b), the advocacy strategies and tactics that we employ with Congress and federal agencies are the same as those that work with state legislators and agency heads. State legislative calendars vary greatly, however, so it is critical to understand the necessary timing of your efforts. Coordinate state policy-focused efforts with your statewide advocacy organization (e.g., Preservation Virginia, Heritage Ohio).
  • Develop a relationship with your state historic preservation officer (SHPO) and tribal historic preservation officers (THPOs) in your region.

With whom should we collaborate?

  • Every day new organizations are joining the advocacy coalition that ACRA is helping to convene; encourage your organization to contact ACRA for more information on how to participate.
  • ACRA members work daily with industry, community organizations, and tribes; through this local-based and national level advocacy coalition we aim to build stronger lines of communications and coordination among national preservation organizations, CRM companies, developers, and policymakers.    

Where can I learn more about Congress' and the President-Elect's policy positions?

How can I stay informed?

  • We recommend following the social media feeds of the following entities:
  • ACRA: Facebook / @acracrm
  • Cultural Heritage Partners, PLLC: Facebook / @chpllc
  • The National Trust: Facebook
  • NCSHPO: Facebook


What is Your Greatest Concern – Rank Priority                              1st       2nd

  • Protecting Section 106                                                                     54%     13%
  • Protecting NEPA                                                                                49%     35%
  • Maintaining federal control over public lands                         19%     11%
  • Preventing transfer of fed. permitting responsibility to states          6%       16%
  • Reauthorization and funding for Historic Preservation Fund 5%       11
    (Just passed Congress and signed into law by President Obama)
  • Federal research funding for archaeology, anthropology, etc.         5%       7%


Which Advocacy Activities You Are Willing to Do

  • Email my Members of Congress                                                    85%
  • Attend local meetings/town halls by elected officials                       77%
  • Call my Members of Congress                                                         65%
  • Meet with my Members of Congress in their home district                55%
  • Ask others to join our advocacy coalition                                     55%
  • Write letters to the editor                                                             49%
  • Speak at local meetings held by elected officials                               47%
  • Contribute financially to advocacy efforts                                              39%
  • Be a point of contact in my state for national coalition                      27%
  • Meet with Members of Congress in Washington                                  23%



ACRA Headquarters
2101 L Street NW, Suite 800
Washington, D.C. 20037

Local: 202-367-9094
FAX: 866-875-6492
Email: Headquarters


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