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2021 Annual Conference in Old Town Alexandria, VA

  • 09/08/2021
  • 09/12/2021
  • Old Town Alexandria, VA


  • If you are not attending the rest of the ACRA conference, but have purchased some a la carte events (like Tours, Keynote Luncheon, Welcome or Awards Reception), please select this registration. This registration type does not cover any conference events except the add-on event you selected.
  • Available only to individuals who are attending as a non-professional guest of a one-day or full registrant.
  • Complimentary registrations are included in ACRA sponsorship packages. Sponsors should contact for a sponsor free registration code.
  • Includes Friday and Saturday sessions and coffee breaks only. Does not include Welcome Reception or Awards Reception. Valid Student ID required; please email a copy to when you register.
  • After the first attendee from an ACRA member firm, additional attendees each receive $50 off registration.

Registration is closed


Our 27th annual conference will be held in Old Town Alexandria, VA from September 8-12, 2021. This year’s conference theme — A Watershed Year: Navigating Change in the CRM Industry — focuses on how the past few years have brought historic changes to not just ACRA, but to the CRM industry overall and the nation at large. From navigating new ways of conducting business in the face of COVID-19 to addressing long-standing diversity issues in the industry, now is the time for CRM firms to come together to bring lasting positive change. Our host firm is Dovetail Cultural Resources Group

Information about booking your hotel, add-on events, public health, and other details are available at our Conference Page.

ACRA members and members of firms that have already purchased one registration are eligible for further discounts. As a special thank you to ACRA members, we have increased the member discount to $100 below standard registration rates. Register today!

Rooms are available at The Embassy Suites for the special conference rate of $159.00/nightClick here to book online, or call 800-362-2779 and use the code “ACA” to get the special conference room price.

For questions on the conference contact Executive Director Amanda Stratton Conference Chairs Kerri Barile and Bonnie Gibson.



ACRA Headquarters
2101 L Street NW, Suite 300
Washington, D.C. 20037

Local: 202-367-9094
FAX: 866-875-6492
Email: Headquarters


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