ACRA Webinar: From Lead to Long-Time Client: Managing the Firm-Client Relationship

  • 09/19/2019
  • 2:00 PM - 3:30 PM (EDT)
  • GotoWebinar
  • 97


  • Students who are ACRA members are eligible to receive our new student-only pricing. You MUST hold an ACRA student membership in order to qualify.


The interactions between a CRM firm and its clients aren’t just one-time business transactions - they are an ongoing relationship that must be established, cultivated, and maintained. Learn strategies that will help you along all stages of the firm-client relationship, from client acquisition, to client development, maintaining at risk clients, and winning back lost clients.

ACRA's expert provider for this webinar is Anna Schneider. Ms. Schneider is a consultant with Heritage Business International, a social enterprise venture that works to strengthen the value, sustainability, and impact of heritage organizations. She has been involved in HBI’s business education program, has taught at Cochise College, and has worked in the business office at an archaeological non-profit. She has also worked as a Federal archaeologist for the U.S. Department of Defense. An archaeologist with a background in public outreach, social media, and heritage management, she holds both an M.A. in anthropology and an M.B.A. in business administration. Anna is passionate about using this unique degree combination to bring both archaeological expertise and business know-how to the CRM industry.

Note: This webinar will occur on Eastern Time



ACRA Headquarters
2101 L Street NW, Suite 800
Washington, D.C. 20037

Local: 202-367-9094
FAX: 866-875-6492
Email: Headquarters


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