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ACRA's Continuing Education Program

The ACRA Education Committee has development a series of Online Learning Opportunities designed to increase the value of CRM companies by providing critical education to the membership and the CRM community at large! These OLO’s are taught by professionals in the field and provide content tailored to small business and CRM providers specially!

Upcoming Online Learning Opportunities




 Use of new technology; Creative mitigation; Curation

May 25 2016

Federal Regulations New in 2016 – How Will They Impact You? [ACRA Members Only]

April 26 2016

The California Environmental Quality Act (CEQA): What Cultural Resource Managers Should Know about the Fundamental Process and Larger Context


Past Webinars

Some previously held Online Learning Opportunities are recorded and may be available for resale.  Though not live events where participants can ask questions of the presenter, the webinar recordings and handouts contain valuable training material.  If interested in purchasing a recorded event, please email Headquarters.




March 16 2016

Social Media (How the Right Digital Communications Can Transform Your Company’s Outreach)

Feb 18 2016

Basics of Budgeting for Cultural Resources Management Projects

Dec 2 2015

Proposal Writing for Cultural Resources Management Professionals

Oct 28 2015

Designing A Safety Program to Protect Your Human and Financial Assets

Sept 22 2015

Human Resource Basics – What Small Businesses Need to Know

July 23 2015

Making our Voices Heard During August Recess


The development of the OLO program signifies ACRA’s ongoing commitment to increasing and improving benefits and programs available to the membership. The Education Committee aims to host a new OLO every month going forward in 2016! We welcome suggestions from the membership regarding proposed topics and providers.


If you are interested in providing an OLO for ACRA, please click here for additional details.

ACRA Education Committee Priorities

In addition to the OLO program, ACRA’s board drafted new goals and objectives for the Education Committee in the Spring of 2015. These goals include: Providing value to all ACRA members through the generation of new Educational Opportunities designed to help members improve their businesses; and Develop a program that identifies a set of Core Competencies all professional CRM providers should master to achieve business success.
To achieve these goals, the Education Committee has reorganized into five separate Subcommittees. These Subcommittees include:

  • Continuing Education
  • Workshops
  • Best Practices
  • Internships
  • Career Continuum


Education Subcommittees

The Continuing Education Subcommittee, as described above, has developed an series of Online Learning Opportunities to provide CRM professionals with education in business related topics relevant to the industry. Each OLO will result in the granting of CE credits that will build to a certification program.

In addition to the OLO program, the CE Subcommittee is focused on developing a program for ACRA members to identify the core professional competencies necessary for CRM providers to run their businesses. The program will provide all CRM professionals with a curriculum that outlines essential educational requirements that are consistent with attaining excellence in the field of CRM. The Program will endorse training courses, workshops, and other learning activities that meet the professional and business standards of the CRM industry. CRM professionals will receive certificates of recognition for participating in the Program. All ACRA OLO’s will be included as part of the Core Competencies Program. ACRA aims to have the curriculum for the Program developed by 2016.

The Workshops Subcommittee coordinates with ACRA’s Conference Committee to develop educational workshops at the annual conference each year. In recent years the workshops have included the following topics: Ownership Transition, Marketing, and Working between the Generations. Each year the Workshop Subcommittee seeks input from the membership regarding topics, we are eager for input regarding choices for years to come.

The Best Practices Subcommittee is focused on identifying best practices in the field of CRM, assembling those Best Practices for presentation of the ACRA website, and seeking additional input for new practices going forward. An article regarding the work of the Best Practices Subcommittee and a copy of the intake form the Subcommittee has developed for soliciting and tracking Best Practices in the field is provided below.
The Internship Subcommittee has developed guidelines for hiring and managing interns. A link to the guidelines is posted below. These guidelines will be updated periodically to reflect changes in labor laws and industry trends.

The Career Continuum Subcommittee is working on the following three objective: To identify the curriculum, education, and knowledge essential for career success in CRM; To promote the career continuum to firms so they understand the education and knowledge available from ACRA; and to participate in SAA CRM Expo to reach entry-level students and academics.

more Calendar

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ACRA-l, the free forum sponsored by ACRA, is open to anyone who is interested in participating. You do not have to be an active ACRA member to join.

If you are an ACRA Member, and wish to participate in the new ACRA-l forum, you do not need to create a new account. You may use your existing account.

Click here for full details.

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